What are the most important factors for SEO offsite optimisation?

Pushpa Prajitno: What are the most important factors for SEO offsite optimisation?
Hi All
I have asked a similar question for SEO onsite optimisation and would really like to know what offsite seo is all about – From what I gather its just link building but is it any sort.

Hope this makes sense

thanks in advance

Answers and Views:

Answer by Lucy Beer -WebTrainingWheels.com
It’s mostly about link building but there are some factors to consider.
When creating backlinks use a variety of link text and point to specific pages on your site that are relevant for that text, not just your homepage. For example if you sell cameras, you might use “Buy Canon Cameras” or “Reviews of Nikon Cameras” (you could get even more specific than this, but I think you get the point) – each one linking to the relevant page on your site, rather than using very generic links.
Paid links are not usually a good idea, and it’s better to get links from high-quality sites relevant to your site, rather than spammy sites. There are various ways to go about getting backlinks, from links on your social media profiles, to link swaps with blogs, guest posting, article directories and more.

Answer by Terry
HI
Offsite optimisation is about link building also known as backlinks. Its a very important factor to rank your website. With so many websites on the net and only 10 slots on the first page of google and other major search engines your onsite optimisation alone will not get you to the first page.

Your link building like mentioned above will need to be done for your home page and also deeper link – so for example if you sell products then you will want to backlink to the actual product page also – aka deep linking. This will help your product pages come up in the search engines and will also distribute your websites authority.

You will want to create your backlinks as anchor text and use your keywords as the anchor text.

its also about the quality of your backlinks and not just the quantity so your better off getting backlinks from websites which have a high page rank – its also a good idea to get backlinks from relevent sites.

hope this helps