How can i contact potential buyers without being labeled as spammer or cold-emailer?

Jasmine: How can i contact potential buyers without being labeled as spammer or cold-emailer?
I am currently working in China as marketing assistant in a fashion jewelry company..Though we have clients already,we want to reach out to wider markets.Can i email them directly through their websites?I am new to internet marketing because in my previous job,we always do advertising and customers come to us..Need advice

Answers and Views:

Answer by purple
myspace.com

Answer by Taboohunter
Join this Yahoo Ad Group and advertise here where spam is allowed: Click the this link.