Jamal a: How do I market a new start up restaurant?
I am opening a new restaurant with my cousins and in doing so we were considering a variety of marketing plans. I would greatly appreciate any ideas of how we should market this restaurant.
Location is in suburbs of Detroit Michigan.
our Menu options are Gyros, italian beefs, chicen wings, seafood, fries, etc. Things of that sort.
Its more of an Order-to-go type restaurant.
Answers and Views:
Answer by Philip R
Do the leg work!!!
People love to think they are getting a deal. Marketing costs should be considered in your budget. You can look at public sources on what the major corporations use. There are different approaches, but when starting a Resturaunt you are going to want to POUND the name out there. I would start off, after opening with coupons. Pass them out yourself at first or hire a couple of kids to help you. Put them on every door and car in at least a 3 block radius. I am not familiar with detroit so, I am not sure how the city is set up, but Printing, and the % discount will go into your marketing budget. I would also try to find a local radio station and GIVE them food everday for a couple of days straight. Go by and drop it off around lunch time, and listen to them for plugs. Go to all the local offices and make sure they have your menus. get the menu out there,. Have the owners, give away food to their friends in the nieghborhood, via a business card or something of the like. Don’t give up after a few weeks. Put your name in the yellow pages, and go to the internet and register your company with Yahoo, google, google earth, tom-tom, city search, and anything you can think of to give it a GPS location and and internet presence. More and more poeple use the interenet to find delivery services or places to eat. Check out the chamber of commerce and see if they have any packages and programs that you think will benefit you. After you are open for a month of so, plan a GRAND OPENING where you will provide entertainment, and giveaways. you can go to local businesses to co-sponser your GRAND OPENING and help with other products to give away other than food. Coozies are good and cheap to give away, as well as Ink pens. those are tradional “inside the box” methods. So think of some “Outside the box:” ideas. Send press releaseses to all the local media, and if there is anything exciting you can offer they might actually print a story about you. Good Luck
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