What television channels are showing the rugby world cup matches in UK?

Melody C: What television channels are showing the rugby world cup matches in UK?
I am really looking forward to the Rugby World Cup this September and I would be happy to purchase Sky Sports if this is what is needed to view all the matches!!! Any one know which channels will be showing the matches?

Thank you

Answers and Views:

Answer by tlksump
channels no one in the U.S watches cause that sport is so damn boring!

Answer by Hunty
ITV usually have the coverage of the world cup in the UK so i assume they will also show every game like in 2003