What is happening to the fashion industry?

il est sympa: What is happening to the fashion industry?
It has become so dull. The only Designers that are actually ‘fashion’are Rodarte, Alexander Mcqueen and viktor and rolf.
What are your opinions?
It also seems that every one wants to be in the fashion industry because of those asinine fashion shows on Bravo, MTV and Lifetime.

Answers and Views:

Answer by Sober Nexus
Slowly, reality TV shows will act like a toxic cancer within the industry of focus. It happened with the food industry first: Every kid that saw Bobby Flay, Emerill, etc…. wanted to BAM their way into fame and success. No one told them that even if they went to culinary school, they would still have to start for $ 8 an hour chopping onions and tomatoes.

The other thing that is happening in fashion is something that took place in film not too long ago: The creative types and designers who once ran the business of fashion have been marginalized and replaced with number crunchers and business folk. The hope is that they can be more profit minded and have more success. Its counter intuitive sometimes…the decisions on a business that’s product is the result of a creative process and they are ill-equipped to do so….hence the failure. They wont take responsibility for the decline in profit, they will blame the creative types and budgets will be cut, R & D will get slashed, junkets will be stopped, travel will be impeded. Fashion is not the industry where a company will do better in the end by tightening the noose or penny pinching.

So everyone wants to be a designer and a model now and its life, Its metamorphosis and there isn’t anything one can do to change it….or is there? Perhaps now is the time for true, hard core innovation and street level marketing with guerrilla style marketing and exposure tactics? And by the way, street level these days means, Facebook, Twitter and any other social media avenue that can be navigated and mapped for business and “buzz”

Greenstein-Shannon Management –
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