How does MySpace have additional links under name in the seach engine?

John S: How does MySpace have additional links under name in the seach engine?
When you type myspace in google, it has a link to google and then right underneath that it has links to like login, browse, forgot password. How can I do that for our website? Or does Google do that automatically?

Answers and Views:

Answer by Brian
Google does it automatically, using a fairly bizarre and complex algorithm to decide whether it’s worth doing. They’re called “Sitelinks”

If you have a Google Webmaster account, it will tell you whether or not it’s generated any sitelinks for your site. From that page: “Sitelinks are completely automated, and we show them only if we think they’ll be useful to the user. If your site’s structure doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks are relevant to the user’s query, we won’t show them. However, we are always working to improve how we find and display sitelinks.”